Author: The Write Spotters
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What it Takes to Write for Muscle & Fitness
Want to be published in the big leagues? Shane McLean speaks from experience and tells you how to get there.
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The Writer’s Comparison Game
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You’re here because you want to become a better writer, convey your message more clearly, and see your name in that prestigious byline. However, one issue goes hand in hand with the all-too-common imposter syndrome which can stop many fitness writers in their tracks. The comparison game. Many beginning writers play this game, whether they…
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Writing Confidence
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by Shane McLean I failed English throughout high school. When I was a newly certified personal trainer in 2009, a veteran trainer had to explain how to teach clients to squat because I had no idea. Having no idea ended up being the theme of my first few years as a trainer, but outwardly, I…
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3 Reasons to Avoid Listicles and 3 Reasons Why They’re a Must-Do
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A listicle, which is a portmanteau of the words ‘list’ and ‘article,’ is, appropriately, an article presented in the style of a numbered list. They can be found widespread across every writing genre, from “The 4 Best Fat Loss Workouts” to “The 6 Scariest Movies of All Time” to “The 10 Craziest Foods From Around…
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When Are You Writing?
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One way to prevent avoidable errors is to monitor your writing tense. Always be aware of whether you’re writing in the present tense (I am writing these words), the past tense (I wrote those words), or the future tense (I’m going to write the words). Be conscious of your presentation and how it reads. If…
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Why Your Voice Matters in Fitness Writing
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Having a unique perspective is a superpower in a world flooded with fitness advice. Your own experiences, knowledge, and voice can resonate with an audience in ways that others can’t. Whether you share personal triumphs, client success stories, or innovative training techniques, your distinct point of view adds invaluable diversity to the fitness conversation. Don’t…
The Write Spotters 